Beauty giant Estée Lauder announced Wednesday that it had partnered with the Italian fashion brand for the latter’s first foray into fragrances.
“Wearing Marni is like wearing a piece of art. It is an expression of individuality. Few designers can make the fashion community smile the way [founder] Consuelo [Castiglioni] does,” Veronique Gabai-Pinsky of Estée Lauder’s Aramis and Designer Fragrances stated.
Marni’s first perfume will be unveiled in the fall of 2012.