Nike Introduces New FuelBand Wristband

This week Nike announced a new wristband called the FuelBand ($149), a device that measures time, steps and calories during your fitness routine. Inside the wristband is a battery good for four-days of activity, plus a built in USB connection as well as Bluetooth for wirelessly syncing with an iPhone.

On the outside, 20 color-coded LED lights are designed to alert users how close they are to meeting their daily NikeFuel target score, which resets at midnight everyday. By collecting this information on a routine basis, Nike expects the system to help motivate consumers to live more active lifestyle, by comparing their score to friends using the mobile app or desktop software, as well as the FuelBand community at large.

About roashina

Ladies from k-town with different tastes that are willing to share interests and thoughts during their daily life.
This entry was posted in Sports and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s