H&M to Launch Luxury Brand?‎

Swedish high street giants Hennes and Mauritz, who own H&M, COS, Monki and Cheap Monday, are rumoured to be branching into a luxury line. Designer Behnaz Aram, who joined the company’s design team in August last year, is thought to be heading up the new luxury brand.

H&M spokeswoman Charlotta Nemlin refused to confirm the speculation but did admit the company is constantly working on new endeavours.

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