Ubisoft Motion Pictures is looking to develop their first major feature film based on the award-winning video game series, Assassin’s Creed. The film starring Michael Fassbender (X-Men: First Class, Prometheus) now has a target release for 2013. While many video games are entering their way into Hollywood, Assassin’s Creed release is approaching rather quickly. Ubisoft’s Chief Sales and Marketing Officer, Geoffroy Sardin, revealed the date while talking about the future of the franchise in an interview with Games Industry International.
Another thing that is very important for the lifecycle is the transmedia offer. All the figurines, the books, the publishing, and we have a movie in the next coming year. So it’s not only about games, we are talking about a global brand, and this is the life cycle management we want to set up now.